Red carpet, shimmering new Mercedes-Benz’, frocks, jocks and everything in between – welcome to day 2 of the Mercedes-Benz Fashion Festival Brisbane for 2013.
I was riding solo tonight for the much anticipated Myer Spring Summer 14 show and no-one was left disappointed.
The experience begins when you are greeted with grand marble staircases and smiling MBFF workers in the King George Square foyer of the stunningly refurbished Brisbane City Hall.
Heels’ clicking it was on to the Hamilton Lounge where Epicure put on a show with cocktails, canapés and all the glitz and glam you’d want from a VIP lounge.
Sipping on Ciroc Ultra-Premium Vodka and Stella Artois, Deakin Estate wines – ahhh what luxury on a Monday night!
After rubbing shoulders with the crowd I was ready to take my seat in row 2, VIPB17, my first seat for the week.
When you enter the main auditorium it is easy to lose your breath momentarily as the beauty of this room takes over. Its circular design with fluted pilasters reminds you of the Pantheon in Rome. The room’s focal point is a 23 metre high central lantern peering down over the elevated round runway. All of this part of the $215 million restoration which saw the Hall’s doors reopened after nearly 3 years in April this year!
The lights dimmed and the lovely Georgina Lewis from Network 10 took the stage in a stunning blue suit by YB J’Aime. Then it was show time!
Tall, slinky models primed to perfection strutted their stuff in the latest trends – including Myers leading lad Kris Smith who wowed the crowds!
30 minutes later applause erupted and the finale was over!
But this post isn’t – I caught up with the one and only Wayne Cooper to chat about his new collection.
Myer Designer: Wayne Cooper (Wayne Cooper)
Q. Tell me a bit about yourself, where you are from and how you got started on this journey into fashion.
A. I was born in London, finished a law degree, but was always more interested in fashion so I decided to do an around the world trip, settled in Sydney, and started my own label in 1991.
Q. What do you love about fashion and the industry?
A. I love that every day in fashion is never the same. You are always working on something new and exciting and trying to design the perfect collection.
Q. What has been the best experience for you in this journey so far?
A. I have experienced many amazing things, met so many interesting people, including having Bono from U2 turn up to one of my after show parties. I have worked with amazing models like Linda Evangelista and Naomi Campbell, showed at New York Fashion Week etc.
Q. Who is your target market and why?
A. My target market is quite wide these days. When I started, my customer was younger but they have grown up and still want to wear my clothes. So now it ranges from 18 years – 50 years. But really my customer could be any age. My collections aren’t really limited by age, they are about a state of mind.
Q. How would you describe your style?
A. I like clean lines and strong silhouettes, sexy/sensual styles and most of my designs are event driven.
Q. Can you describe your latest collection and where your inspiration came from?
A. My summer collection, ACOUARELLE is a modern sportswear collection, full of colour.
Q. What is you’re the one garment you couldn’t live without?
A. Personally, a pair of Havaianas in summer, Converse in winter and black skinny jeans.
Q. What are your plans for the future?
A. To keep perfecting my Wayne Cooper and Wayne by Wayne Cooper lines and keep my customers happy.
Q. Fashion tip?
A. Add some of your personality to your look, take a few risks, and always flatter your body shape.