Well it’s finally here, the week us Brisbanites and fashionistas across the country have been waiting for!
It’s Mercedes-Benz Fashion Festival time!
So in honour of this consumer fashion event I will be dedicating this week’s posts to the glitz and glam of the festival.
Kicking off the week is a bit of a profile on emerging designer Begitta, whose stunning Jardin de L’Amour | Garden of Love – Tea Dress dress I wore to the Designer Cocktail Reception in the Hamilton Lounge at Brisbane City Hall last night. And might I just say, what a night it was!!!!
Emerging designer: Begitta (Begitta Stolk)
Shows: Emerging Designer Group Show, Tuesday August 27, 8.00pm, tickets from $37.
Q. Tell me a bit about yourself, where you are from and how you got started on this journey into fashion.
A. When I was nine, my aunty bought me a pink plastic sewing machine for Christmas and I made hats and dresses for all my dolls and teddy bears. I guess I have always been drawn to theatrics and pretty things. I started a business degree at Bond University but felt that it was a little too corporate for what I wanted, to start a fashion label, so I left and completed my studies in fashion in Australia and most recently in Paris.
Q. What do you love about fashion and the industry?
A. The industry is ever moving, ever changing and ever creative. We can express ourselves by what we wear and the perfect dress can make any woman feel like a goddess.
Q. What made you want to get involved in bridal fashion?
A. I adore weddings, weddings are a time to celebrate the love that you have for the man (or woman) of your dreams, a time to be excited and to share your love with the world. It is such a beautiful thing to be able to take part in someone’s dream.
Q. Who is your target market and why?
A. The Begitta girl is feminine, elegant and fabulous. She like getting dressed up, likes a little attention and always stands out from the crowd. She has passion for her life, love and career. She adores glamorous styling and dramatic silhouettes.
Q. How would you describe your style?
Feminine, fun, a little daring, whimsical, outrageous (occasionally), classic (sometimes), pretty (always).
Q. Can you describe your latest collection and where your inspiration came from?
A. The Collection will be full of lace, draping, beading, colour and excitement. We’re going for something slightly off-beat to the previous collections, a little shock factor.
Q. What is you’re the one garment you couldn’t live without?
A. A pretty little tea dress perfect for both day and night – add heels a sparkly clutch and you’re set!
Q. What are your plans for the future?
A. The future has endless possibilities and so many exciting things to come. We’re working with lots of gorgeous Brides and Bridesmaids over the coming months to make their dream gowns and we have big plans for a few new exciting projects which can’t be revealed just yet!
Q. Fashion tip?
A. You can never be over dressed!